Storytelling is one of the most powerful tools for building trust, driving engagement, and moving people to action, yet many teams struggle with knowing what stories to tell and how to tell them effectively.

This immersive storytelling workshop is designed for marketing managers, communications teams, and content leaders who want to craft stories that resonate with their audience and align with their organization's real goals. Through practical frameworks, real-world examples, and guided exercises, participants will learn how to move beyond surface-level content and build compelling, intentional narratives across platforms.

Led by House of Baum’s founder, Cornelius Rosenbaum, this session will explore proven storytelling approaches used across campaigns, events, and digital channels—helping you connect strategy, emotion, and execution. Attendees will leave with actionable tools, clearer direction, and a stronger understanding of how to develop stories that engage, perform, and scale.

Whether you’re refining an existing content strategy or building one from the ground up, this workshop will help you approach storytelling with clarity, confidence, and purpose.